Raine One: A True Zero to One Story

Shoot for the moon



A true Zero to One story, together with Raine in 2019 we took them from electric scooter prototype to building a community of evangelists in just 4 months. From managing customer service and executing an international digital campaign, to building a vibrant community of customers that are passionate about the product – we enjoyed every moment of the ride. 


  • 44K Monthly website visitors, 325X increase in quality traffic

  • 5600 Genuine and engaged followers in six weeks

  • 500% Return on Ad Spend (ROAS)

  • $640K Raised in Kickstarter campaign

  • $350K In pre-sales before launch

  • 2000+ Community of product evangelists

  • 2 Community groups managed online

  • #1 SEO ranking on 1st page of google for ‘electric scooter’ and ‘scooter Australia’

Shoot for the moon

Ahead of their product launch and crowdfunding campaign on Kickstarter, we carried out a multi-channel digital strategy designed to build an engaged following and community. 

The collective effort and coordination of multiple channels from digital advertising and email marketing, to social media strategy and community management, would earn Raine over $600K in sales in their first 30-days on Kickstarter.

Transition to e-commerce

If you hesitate you’re dead in the water. To assist Raine in transitioning from Kickstarter startup to global online retailer, we  successfully built the e-commerce engine and kept scaling pre-sales before production. We aligned website design with deep customer segmentation, social content, SEM, and SEO to create a dynamic customer journey heavily-focused on the end-user experience. 

Supercharge your sales and nurture your community

When you take care of your community, the sales take care of themselves. Now that the groundwork was laid for the Raine One, we moved our focus to boosting sales at the lowest cost possible, whilst nurturing the Raine community and building the brand across all channels. 

During a very difficult time for businesses worldwide, we were able to triple the monthly run rate during the COVID-19 pandemic with organic sales becoming a larger part of the marketing engine with compounding growth in a downmarket.

After all the hype and hard work unfortunately the Raine team were unable to get their scooter into production leaving a bittersweet feeling for our team post this epic journey.

What we did

  • Marketing strategy

  • Digital strategy

  • Customer segmentation

  • Business intelligence and data science

  • Product launch strategy

  • Equity & crowdfunding strategy

  • Email marketing strategy

  • E-Commerce strategy

  • Product launch

  • Performance marketing

  • Social media advertising

  • Paid search & programmatic

  • Youtube advertising

  • Email marketing and automation

  • Community building

  • Equity and crowdfunding campaigns

  • Global campaigns

  • Design

  • Copywriting

  • Content

  • Branding

  • Videography

  • Photography

  • Scripting

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