Helping a tech startup break into and succeed in the project management space
Rumblr undertook comprehensive market, competitor and customer analysis to inform our go-to-market strategy. Led by data and insights, we guided the creation of a seamless customer journey to minimise drop off and maximise conversions. Our team reviewed the platform’s data, how it was being used, and by whom, to understand and identify who made the best customers as well as which features were the most popular (and which were the least).
We also looked at customer churn, to identify those most likely to discontinue use of the platform. Rumblr launched email marketing and data management to build an intelligent customer database, stronger brand communications and drive long-term use of the platform.
Our team developed a multi-stage process and channel approach to target specific businesses, freelancers and sole traders in key industries across global markets. Identifying the key benefits required from Hassl’s customer segments and tailoring an execution plan using the most effective communication channels for each of these customer groups. Rumblr launched targeted campaigns to drive awareness, build consideration against Hassl’s competitors, generate sign-ups, gain customer loyalty, advocacy and growth of the platform.