Carlise Homes: Becoming an industry leader in a slow moving segment

Helping Carlisle Homes launch their Family Friendly Program, an industry first, changing the landscape for parents and carers' in the construction industry.

Introduction

carlislehomes.com.au

Carlisle Homes wanted to break down the stereotypes of traditional parenting roles and improving dads’ and secondary carers’ access to leave and support. Supporting all parents in terms of financial stability, working conditions, personal growth and wellbeing.

Our challenge was to craft a story and capture the right content around Carlisle brand, educating the industry on their new programs. Helping transform their employer brand by launching the Family Friendly Program in an industry where social norms are traditionally slow to change. 

“"We engaged the fabulous team at Rumblr to help launch an industry first, Family Friendly Program. From start to finish, the Rumblr team were inspiring through creation and showed total investment towards our project outcomes. The launch and our cultural elevation has certainly been made stronger through partnering with this clever team."”
- Krista Hunt
Executive People Leader, Carlisle Homes

Outcomes

  • 1st program of its kind in the construction industry

  • Successful Australia wide launch

  • Grew organic following across Linkedin and social platforms

  • Informed via key stakeholder interviews

What we did

  • Creative strategy

  • Product launch strategy

  • Content strategy

  • Community building

  • Employment Branding

  • Videography

  • Communication strategy

  • Scripting

  • Storyboarding

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