Melbourne University: Increasing women in STEAM

Helping increase women in engineering and leadership


As Australia’s #1 university, the University of Melbourne is leading the way. An organisation that is always looking to invest in the future, the university is actively developing their infrastructure for future success.

The Melbourne School of Engineering is no exception with their 2025 strategy. A key component of their strategy is growing the size and diversity of their staff in order to drive innovation and develop the transformative technologies of the future.

Rumblr was engaged by MSE to help develop a Talent Acquisition function that seamlessly aligned to their 2025 strategy, with particular focus on increasing the number of female academics at the School.


  • $1 Million saved in annual recruitment agency fees

  • New recruitment process

  • Built the 1st in-house talent acquisition function

  • Highest representation of female academic cohort across the university

  • 25 x new women in STEAM over 6 months

  • 100% of all roles filled

  • 15% increase of females in academia

What we did

  • Strategy

  • Talent attraction strategy

  • Employment Value Proposition (EVP)

  • Content strategy

  • Customer journey mapping

  • Digital Audit

  • Focus groups

  • Social media advertising

  • Paid social campaigns

  • Talent Attraction

  • Employment Branding

  • Global campaigns

  • Design

  • Copywriting

  • Content

  • Campaign messaging

  • Communications planning

  • Case studies

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